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An intelligent resource.

Keen to take their investment further, CBRE are developing new campaigns to help attract Belgium’s most talented newly-qualified candidates to join their teams.

OVERVIEW
Listed on the New York Stock Exchange, CBRE are the world’s leading Real Estate Advisory. With 120 employees active in Brussels, CBRE has a solid investment in the building it’s presence in Belgium. Keen to take their investment further, CBRE are developing new campaigns to help attract Belgium’s most talented newly-qualified candidates to join their teams.


SOLUTION
Our recent appointment as official digital partners to CBRE Belgium means joining CBRE in their commitment to take their Brussels based business into new realms and to new audiences. As a global organization, the need to align global positioning, corporate messages and values is paramount  - We have a long history in working with reputation and we know how to look after an identity, so when it came to building a dedicated Human Resources website for CBRE, we provided a look that adhered to strong corporate guidelines, but added just enough individuality to engage with a particular local market. Our creative proposal centred around the promotion of ‘blog-styled’ employee features. Purposely ‘up-close and personal’, we pinpointed the words and thoughts of the freshest recruits at CBRE who are already making a big difference to the way CBRE runs its business in Belgium. Pitched with genuine positivity, these are the role-models who provide an immediate affinity with the future-employees of CBRE Belgium.

Speaking in a language that those future employees understand, we encouraged the likes of Katja and Koen to talk about the aspects of their working day that make their work both fulfilling and fun. Their integrity and energy provide the simple advertorial narrative that adds real conviction for those bright young candidates who are considering CBRE Belgium as the place to start their career.

Client: CBRE
Category: Digital / Graphic design

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