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blcreative Creative thinking for efficient communication

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Danone, a world leader in the food industry.

Fresh Dairy Products, Waters, Baby Nutrition. Health & nutrition at the core of strategy.

OVERVIEW
blcreative review the design and structure of their newsletter, meant for the French elected representatives and embassies. Four times a year Danone sends them this newsletter aimed at explaining what Danone does in terms of CO2 emissions, health, R&D, education...

SOLUTION
blcreative reviewed the design and structure of the Paris-based Danone Group advocacy newsletter, for French ministers, elected representatives and Embassies. Issued quarterly ‘La lettre’ explained in bite-sized detail Danone’s positive actions, commitment and influence to global production issues including CO2 emissions, health, R&D, education employment and legacy.

Client: Danone
Category: Advocacy Communications / Graphic design

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