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blcreative Creative thinking for efficient communication

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OVERVIEW
The European People's Party (EPP) is committed to a strong Europe based on a federal model that relies on the principle of subsidiarity. Through the promotion of the social market economy, the EPP aspires to achieve a prosperous Europe.

SOLUTION
blcreative was commissioned to completely revise the 2013 Annual Review. In-line with the EPP’s new visual identity, blcreative built a dynamic strategic approach that found the right balance between the visual attraction of a magazine and the confidence of serious corporate messages. In addition to the changes in the annual review’s structure, hierarchal information levels were introduced to improve the readability and thus effectiveness of messaging. blcreative also coordinated the production and delivery of 8.000 issues across Europe.

Client: European People's Party
Category: Annual Review / Graphic design

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