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Plasticizers and children’s safety.


OVERVIEW
ExxonMobil Chemical is a major global producer of plasticizers, with more than 50 years of experience in the flexible polyvinyl chloride market. From crude oil to finished product, ExxonMobil Chemical is committed to safe and environmentally friendly products, regulatory compliance and sustainability.

SOLUTION
With the implementation of REACH regulations for the European Union to improve the protection of human health and the environment from the potential risks posed by chemicals, blcreative helped ExxonMobil Chemical establish their Jayflex TM Plasticizer range with a clear and simple message of ‘safe for use’.  With a brief that prioritised the need to communicate how Jayflex plasticizers are passed as safe for use in the production of children’s toys, this bright and confident brochure clearly underlined this message, while also providing a simplified explanation of the highly complicated range of REACH regulations that are relevant to plasticizers.

Client: ExxonMobil
Category: Advocacy Communications / Graphic design

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