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Talking to Europe.

A new website generation for Europe’s leading political party.

OVERVIEW
When we won the opportunity to design and build a new online experience for the tens of thousands across Europe who follow and support The European People’s Party, Europe’s largest and most-successful political party, we knew there would be no-room for error. Talking politics online has to be approached with great discipline, the pressure is compounded when the of the words come directly from the biggest names in European politics - nothing-less than a perfect delivery would suffice.


SOLUTION
Our challenge was to turn political views and often complicated ‘Europe-talk’ into up-beat communication that is attractive, engaging and easy to understand. We did this by analysing content structure, just as EPP’s supporters and critics would, and translating this into an online strategy of absolute clarity. Throughout the design and development process we were led by a commitment to building understanding through simple straight-talk. Credibility, confidence and votes come from there. 

EPP are here for Europe’s people, and Europe’s people are extraordinarily diverse. Choosing photo assets with a distinct accent on people, mixed with a bright new colour palette, we pinpointed visual content on human values, at the same time successfully knitting together the cultures, colour and tastes of Europe’s people. Developed in Word Press, we provided a CMS system for rapid, back-end simplicity coupled with built-in stability and security, ensuring a wholly reliable, fully responsive user-experience.

The take-out is a fresh new website where EPP are seen as approachable and accessible. We are proud to say we have provided EPP with a definitive online presence, a powerful new communications asset where they can pitch their manifestos, present and future, in a language that everyone can understand, presented with just enough polish to convince and create that all important affinity with Europe’s people.

Client: European People's Party
Category: Digital / Graphic design

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