Client: AG Real Estate
Category: Digital / Graphic design / Identity
"The Genesis" is a new generation of office building that takes comfort and efficiency to new levels in the province of Brabant Wallon, Belgium. It filters nature’s gifts and shares her resources without extravagance or waste. The high-quality finish in glass, wood and stone, much of it sourced locally, sits in perfect peace with the green parkland surroundings - the result is a premium working environment that meets the demands of man and nature, instilling a feeling of balance and wellbeing, and leading a revolutionary movement that means most of our offices will one day be like this.
blcreative provided complete branding and roll-out of all key communication elements including development of name, logotype, print collateral and website. Key to the brief, was the development of the project name ‘The Genesis’. Suggesting the birth of a critical and confident new entity, it provided immediate recognition and instant personality – when we combined this with sharp and minimalist graphic elements, the overall approach messaged a project of purity and confidence. No need for frills, ‘The Genesis’ is compelling enough in itself. The identity was applied to many different communication assets including both printed media and a responsive website.
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