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How to highlight a historic site that became a net zero-energy building already meeting the European standards set for 2020?

A historical symbol of immense value.

Embracing future and history.

OVERVIEW
In 2011, the Treurenberg building built in the 1960s was the subject of an architecture competition, the idea being to redevelop the site to create mainly office space. The option of total demolition and reconstruction was retained, allowing a new building to be constructed, compliant with current local and technical standards using progressive building solutions to achieve the ultimate aim of creating a net zero energy building certified “Excellent” by BREEAM. The building’s main historical feature is the vestige of the first town walls of Brussels dating back to the 13th century. This surviving portion of a curtain wall and tower, visible from inside the fold fortifications, was an exciting find and Axa Belgium Real Estate showcased this remarkable piece of heritage concealed from the public view for too long.

SOLUTION
To support this process of complete transformation, blcreative developed a powerful project identity, delivering a responsive website, a premium quality book and a digital brochure, each element reflecting the progressive positioning and values of the BREEAM-certified building

How to highlight a historic site that became a net zero-energy building already meeting the European standards set for 2020?

To find out how we resolved this issue.

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Client: AXA Real Estate
Category: Digital / Graphic design / Identity

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